Luna AI – Eula
LUNA AI — END USER LICENSE AGREEMENT (EULA)
Last Updated: 17.12.2025
This End User License Agreement (“EULA” or “Agreement”) is a legal agreement between you (“you” or “End User”) and Smart Media Internet Marketing Ltd., with offices at Sderot Hayahsut 11, Beer Sheva, Israel (“Smart Media,” “Luna,” “Luna AI,” “Company,” “we,” “us,” or “our”).
This EULA governs your download, installation, access to, and use of the Luna AI mobile application and any related software, updates, content, tools, features, and functionality provided through the app (collectively, the “App”).
IMPORTANT: By downloading, installing, accessing, or using the App, you confirm that:
(a) you have read and understood this EULA; and
(b) you agree to be legally bound by it.
If you do not agree, do not use the App and uninstall it.
This EULA may reference our Privacy Policy and other policies (collectively, “Policies”). If there is a conflict between this EULA and a Policy on a specific topic, the policy governing that topic will control for that topic.
TABLE OF CONTENTS
1. THE APP
2. SCOPE OF LICENSE
3. ELIGIBILITY & AGE
4. YOUR ACCOUNT & SECURITY
5. TECHNICAL REQUIREMENTS; UPDATES
6. NO MAINTENANCE OR SUPPORT
7. USE OF DATA; PRIVACY
8. AI FEATURES; USER SAFETY; NO PROFESSIONAL ADVICE
9. USER CONTENT & USER-GENERATED CONTRIBUTIONS
10. USER CONTENT LICENSE; FEEDBACK
11. PROHIBITED CONDUCT; COMMUNITY STANDARDS
12. SUBSCRIPTIONS, IN-APP PURCHASES, AND PAYMENTS
13. INTELLECTUAL PROPERTY RIGHTS
14. THIRD-PARTY SERVICES, LINKS, AND TERMS
15. WARRANTY DISCLAIMER
16. LIMITATION OF LIABILITY
17. INDEMNIFICATION
18. TERMINATION
19. PRODUCT CLAIMS
20. LEGAL COMPLIANCE (EXPORT/SANCTIONS)
21. GOVERNING LAW; DISPUTE RESOLUTION; CLASS-ACTION WAIVER
22. MISCELLANEOUS
23. CONTACT INFORMATION
1. THE APP
1.1 Description. Luna AI is a software application designed to provide an AI companion experience, which may include (depending on features available in your version/region) text-based conversations, voice interactions, role-play scenarios, and other interactive experiences.
1.2 No regulated use. The App is not designed for, and is not intended to comply with, industry-specific regulations (including, for example, HIPAA, GLBA, FISMA, or similar). Do not use the App in connection with regulated data or in any manner that would violate applicable laws.
2. SCOPE OF LICENSE
2.1 License grant. Subject to your compliance with this EULA, we grant you a limited, non-exclusive, non-transferable, non-sublicensable, revocable license to download, install, and use the App on devices you own or control solely for your personal, non-commercial use, as permitted by applicable app store usage rules (“Usage Rules”).
2.2 Updates. This license also governs any updates or upgrades to the App we provide, unless an update is accompanied by a separate license, in which case that separate license governs.
2.3 Restrictions. Except as expressly permitted by law, you may not:
(a) copy, modify, translate, adapt, or create derivative works of the App;
(b) reverse engineer, decompile, disassemble, or attempt to derive source code or underlying ideas/algorithms of the App;
(c) rent, lease, lend, sell, redistribute, or otherwise make the App available to any third party (except as allowed by Usage Rules);
(d) bypass, disable, or interfere with security-related features or access controls; or
(e) remove or alter any proprietary notices.
2.4 Ownership. The App is licensed, not sold. We reserve all rights not expressly granted to you.
3. ELIGIBILITY & AGE
3.1 Age. You may only use the App if you meet the minimum age required to download/use the App in your jurisdiction and under the relevant app store rating/requirements. If you are under the age of majority where you live, your parent/legal guardian must review and agree to this EULA on your behalf, and you may only use the App under their supervision.
3.2 No use by children where prohibited. The App is not directed to children and may not be used by individuals who are below the applicable minimum age.
4. YOUR ACCOUNT & SECURITY
4.1 Account. Certain features may require an account. You agree to provide accurate, current, and complete information and keep it updated.
4.2 Security. You are responsible for safeguarding your account credentials and all activity under your account. Notify us promptly of any suspected unauthorized access.
5. TECHNICAL REQUIREMENTS; UPDATES
5.1 Compatibility. You are responsible for ensuring your device meets the App’s requirements (including OS version, storage, and connectivity).
5.2 Updates and changes. We may modify the App, including features and technical specifications, at any time. We do not guarantee that we will maintain any particular feature, interface, or compatibility.
5.3 Availability. The App may be unavailable from time to time due to maintenance, outages, or other reasons.
6. NO MAINTENANCE OR SUPPORT
6.1 No obligation. We are not obligated to provide maintenance, technical support, or updates, except as required by applicable law.
6.2 App store providers. Apple, Google, and other distribution platforms are not responsible for maintenance or support.
7. USE OF DATA; PRIVACY
7.1 Privacy Policy. Your use of the App is subject to our Privacy Policy, which describes how we collect, use, disclose, and safeguard information.
7.2 Technical and usage data. We may collect and use technical data and related information about your device and use of the App to operate, maintain, improve, and support the App, including troubleshooting and product analytics.
7.3 Interaction and training data. To improve the App and its underlying models, we may process interaction data (including chat and usage patterns) as described in our Privacy Policy. Where applicable, we may de-identify/anonymize or aggregate data before using it for improvement and training purposes.
7.4 Consent-based analytics/session recording (if enabled). If we offer optional analytics/session recording features, they will only be enabled as described in the applicable in-app setting/consent flow, and you may be able to opt out through the App settings where available.
8. AI FEATURES; USER SAFETY; NO PROFESSIONAL ADVICE
8.1 AI output. The App may generate outputs automatically (including messages, suggestions, or other content) (“AI Output”). AI Output may be inaccurate, incomplete, or inappropriate and should not be relied upon as factual or definitive.
8.2 No professional advice. The App does not provide medical, mental health, legal, financial, or other professional advice. If you need professional help, consult a qualified professional.
8.3 Not for emergencies. Do not use the App for emergency situations or to contact emergency services.
8.4 Your responsibility. You are responsible for how you use the App and any decisions you make based on AI Output.
9. USER CONTENT & USER-GENERATED CONTRIBUTIONS
9.1 User Content. “User Content” means any content you submit, upload, transmit, generate, or otherwise make available through the App (including text, images, audio, prompts, and other materials).
9.2 Visibility. Some User Content may be visible to you, and depending on features, may be shared with others or used to provide the App’s functionality.
9.3 Your representations. You represent and warrant that:
(a) you own or have the necessary rights/permissions to provide the User Content;
(b) your User Content does not infringe any third party rights (including IP, privacy, or publicity rights);
(c) your User Content complies with this EULA and applicable laws; and
(d) you have obtained any required consents from individuals depicted or referenced in your User Content.
10. USER CONTENT LICENSE; FEEDBACK
10.1 License to us. By providing User Content, you grant us a worldwide, non-exclusive, royalty-free, fully-paid, transferable, sublicensable, perpetual, irrevocable license to host, store, reproduce, modify, adapt, translate, display, perform, distribute, and otherwise use your User Content:
(a) to operate, provide, and improve the App;
(b) to develop, train, evaluate, and improve our models and services (consistent with our Privacy Policy and applicable law); and
(c) for compliance, safety, trust, security, and legal obligations.
10.2 Moral rights. To the extent permitted by law, you waive and agree not to assert moral rights in your User Content against us or our licensees.
10.3 Feedback. If you provide feedback or suggestions, you grant us the right to use them without restriction or compensation.
11. PROHIBITED CONDUCT; COMMUNITY STANDARDS
11.1 Prohibited conduct. You agree not to:
(a) use the App for unlawful purposes or in violation of any law;
(b) harass, threaten, abuse, defame, or harm others;
(c) create, share, or request content that exploits or sexualizes minors, facilitates trafficking, or otherwise endangers children;
(d) impersonate any person or entity or misrepresent affiliation;
(e) attempt to gain unauthorized access to systems, accounts, or networks;
(f) interfere with the App’s operation or security;
(g) upload malware or harmful code;
(h) scrape, data mine, or systematically extract data from the App except as permitted by law;
(i) use the App to generate or disseminate content that is hateful, violently extremist, or that incites violence; or
(j) use the App in a manner that could harm our users, our services, or our reputation.
11.2 Enforcement. We may (but are not required to) monitor, review, remove, restrict, or disable access to User Content or accounts at any time, including for suspected violations, safety concerns, or legal compliance, without prior notice.
11.3 No tolerance for objectionable content/abuse. We have no tolerance for objectionable content or abusive users. Users may be suspended or banned at our sole discretion.
12. SUBSCRIPTIONS, IN-APP PURCHASES, AND PAYMENTS
12.1 Purchases. The App may offer subscriptions or one-time purchases. Prices and terms are shown at point of purchase.
12.2 Billing by platform. If purchased through Apple App Store or Google Play, billing, renewals, cancellations, and refunds are handled by the platform and subject to its terms. We do not control platform refund decisions.
12.3 Auto-renewal. Subscriptions may automatically renew unless canceled through your platform account settings before the renewal date.
12.4 No refunds except as required. Except where required by applicable law or platform policy, payments are non-refundable.
12.5 Changes. We may change pricing or subscription offerings with notice where required.
13. INTELLECTUAL PROPERTY RIGHTS
13.1 Our IP. The App, including its software, design, user interface, content (excluding User Content), trademarks, and all related IP rights, are owned by us or our licensors and are protected by applicable laws.
13.2 Reservation. All rights not expressly granted to you are reserved by us.
14. THIRD-PARTY SERVICES, LINKS, AND TERMS
14.1 Third-party services. The App may integrate with or link to third-party services or content. We do not control third-party services and are not responsible for their content, policies, or practices.
14.2 Third-party terms. Your use of third-party services is subject to their terms, and you are responsible for complying with them.
15. WARRANTY DISCLAIMER
15.1 As-is. To the maximum extent permitted by applicable law, the App is provided “AS IS” and “AS AVAILABLE,” without warranties of any kind, whether express, implied, or statutory, including implied warranties of merchantability, fitness for a particular purpose, title, and non-infringement.
15.2 No guarantees. We do not warrant that the App will be uninterrupted, secure, error-free, or that defects will be corrected, or that AI Output will be accurate or reliable.
16. LIMITATION OF LIABILITY
16.1 Limitation. To the fullest extent permitted by law, in no event will we (or our affiliates, directors, officers, employees, contractors, licensors, or service providers) be liable for any indirect, incidental, special, consequential, exemplary, or punitive damages, or for loss of profits, revenue, data, goodwill, or other intangible losses arising out of or related to your use of (or inability to use) the App.
16.2 Cap. To the fullest extent permitted by law, our total liability for all claims relating to the App will not exceed the amount you paid to us (if any) for access to the App in the twelve (12) months preceding the event giving rise to the claim.
17. INDEMNIFICATION
You agree to defend, indemnify, and hold harmless us and our affiliates and personnel from and against any claims, damages, liabilities, losses, and expenses (including reasonable attorneys’ fees) arising from or related to:
(a) your use of the App;
(b) your User Content;
(c) your violation of this EULA or applicable law; or
(d) your infringement of any third party rights.
18. TERMINATION
18.1 Term. This EULA is effective until terminated.
18.2 Termination by you. You may terminate by uninstalling the App and ceasing all use.
18.3 Termination by us. We may suspend or terminate your access to the App at any time if we reasonably believe you violated this EULA or for safety, security, or legal reasons.
18.4 Effect. Upon termination, the license granted to you ends and you must stop using the App and delete all copies. Sections that by their nature should survive will survive (including IP, disclaimers, limitations, indemnity, and dispute provisions).
19. PRODUCT CLAIMS
19.1 Responsibility. We, not Apple/Google or any app store provider, are responsible for addressing any claims by you or a third party relating to the App, including product liability claims, claims that the App fails to conform to legal requirements, and claims under consumer protection or privacy laws.
20. LEGAL COMPLIANCE (EXPORT/SANCTIONS)
You represent and warrant that:
(a) you are not located in a country subject to embargo or sanctions that would prohibit use of the App; and
(b) you are not listed on any restricted party list.
You agree to comply with all applicable export control and sanctions laws.
21. GOVERNING LAW; DISPUTE RESOLUTION; CLASS-ACTION WAIVER
21.1 Governing law. This EULA (and any dispute or claim arising out of or related to it) is governed by the laws of Israel, without regard to conflict-of-law rules.
21.2 Venue. Any legal suit, action, or proceeding arising out of or related to this EULA or the App shall be instituted exclusively in the competent courts located in Israel, unless applicable law requires otherwise.
21.3 Informal resolution. Before filing a claim, you agree to attempt to resolve the dispute informally by contacting us and providing a description of your issue and the relief sought. If not resolved within 30 days, either party may pursue formal proceedings.
21.4 Class-action waiver. You agree that any dispute resolution proceedings will be conducted only on an individual basis and not in a class, consolidated, or representative action, to the maximum extent permitted by law.
22. MISCELLANEOUS
22.1 Severability. If any provision of this EULA is held invalid or unenforceable, the remaining provisions remain in full force and effect.
22.2 No waiver. Our failure to enforce any provision is not a waiver.
22.3 Assignment. You may not assign this EULA without our prior written consent. We may assign this EULA in connection with a merger, acquisition, or sale of assets.
22.4 Changes. We may update this EULA from time to time. If changes are material, we may provide notice via the App or otherwise. Continued use after the effective date of the updated EULA constitutes acceptance.
22.5 Entire agreement. This EULA and the Policies constitute the entire agreement between you and us regarding the App.
23. CONTACT INFORMATION
For questions, complaints, or support requests regarding the App or this EULA, contact us via our official support channels published within the App or on our website’s contact page.
Company: Smart Media Internet Marketing Ltd.
Address: Sderot Hayahsut 11, Beer Sheva, Israel
APP STORE / PLAY STORE ACKNOWLEDGEMENTS (THIRD-PARTY BENEFICIARY)
Apple and Google (and their subsidiaries) are third-party beneficiaries of this EULA, and upon your acceptance, they have the right (and will be deemed to have accepted the right) to enforce this EULA against you as a third-party beneficiary. Apple/Google are not parties to this EULA and have no obligations to provide maintenance or support for the App.
This EULA is intended to be consistent with applicable Usage Rules and platform terms. If there is a conflict with mandatory platform terms, those mandatory terms control.
